Rebranding mergers: How attitudes influence consumer choices?
نویسندگان
چکیده
منابع مشابه
How Regulatory Fit Affects Value in Consumer Choices and Opinions
Vol. XLIII (February 2006), 1–10 1 © 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Tamar Avnet is Assistant Professor of Business, Rotman School of Management, University of Toronto (e-mail: [email protected]). E. Tory Higgins is Professor of Psychology, Department of Psychology, and Professor of Management, Columbia School of Business, Columbia U...
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ژورنال
عنوان ژورنال: Journal of Brand Management
سال: 2012
ISSN: 1350-231X,1479-1803
DOI: 10.1057/bm.2011.58